Google Aquires New Stats Service – Measuremap

Google has been going aquisition crazy lately…this new little toy looks pretty neat though.

It was this feeling that led to the idea of Measure Map. Our goal has been to use the power of web analytics to help bloggers feel that same sense of connection with their audience. Today, as the Measure Map team joins Google, our mission remains the same: to build the best possible user experience so people can understand and appreciate the effect their blogs – their words and ideas – can have.

Source: Google Blog


Measure Map helps you understand what people do at your blog, and what influence you are having on the world.

  • Easily navigate the numbers that matter
  • Track links to see who sends you traffic
  • Find out what people do at your site
  • Setup is a breeze – it only takes a minute

It’s reported that’s it’s barely of the Alpha stage and it’s still error prone and not so accurate, I’d imagine it would be a nightmare to integrate it with Google Analytics too..perhaps they are just keeping it out of someone elses hands.

There are rumours that their big move into stats is to cut down on Google Adsense/Google Adwords click fraud, which is an issue for both users and companies.

Measure Map seems to be pretty much aimed at bloggers too, seems like a neat service, I’ll probably give it a try when it’s out.




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6 Responses to Google Aquires New Stats Service – Measuremap

  1. Jon C February 15, 2006 at 8:59 pm #

    Google of late seems to be mirroring Microsoft’s own habit. Buy. Buy. Buy. Microsoft wants to own your living room and Google wants to own the web.

  2. Wan Zafran February 16, 2006 at 2:21 am #

    I’ve been eyeing this Measure Map thingy for a while now. Because, although I’m already happy with my Google Analytics (because it’s so damn extensive!) it’s overpowered. My requirements are simple.

    I was thinking about and hoping to write an app based on the Google Analytics API some time back. My idea was that the app would pull out data from the server, the ones that would be relevant to bloggers (like referrals, et cetera), and arrange it nicely, to look something like the Shaun Inman’s Mint.

    Surprisingly, there wasn’t any API for Google Analytics. (Other Web 2.0 apps commonly release their APIs for budding developers; I was expecting Google to follow suit).

    In any case, this acquisition looks damn interesting, and I’m hoping to be able to use this app in a while.

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  4. ShaolinTiger February 16, 2006 at 2:14 pm #

    Jon C: Yeah that’s the new paradigm I guess, buy buy buy. At least Google innovates themselves aswell, they don’t just buy.

    Wan Zafran: Yeah it looks pretty nice doesn’t it, and simple but with some good info. Be interested to see how accurate it is though. I imagine they’ll have to put a lot of effort in keeping it up to date. An API would be unlikely for Analytics at the moment, as it’s not a service they developed, it was previously Urchin a commercial product, so it would be quite problematic to create an API for a product developed by someone else (as Google already has a n API system). They might do it in the future though, who knows. A lot of Web2.0 apps TALK about releasing API’s, I haven’t actually seen many though.

  5. Wan Zafran February 16, 2006 at 9:07 pm #

    Yeah, Analytics was actually Urchin, but it’s been revamped quite a bit, isn’t it? But it’s enterprise-level,which is why it’s so damn complex, 😛

    Anyway, I’m crossing my fingers and hoping that Google releases an API soon; that’d be great. If the API becomes like Flickr or (err, I think they have an API), man, sooner or later some really cool stuff will emerge.

  6. ShaolinTiger February 17, 2006 at 1:47 pm #

    Wan Zafran: Yeh it’s gotten a lot more complex, I used to love Urchin 3-4 years ago, was by far the best stats package, it’s gone a bit OTT now though, especially how it’s merged with Adwords and all the CPC stuff and goals, it’s ok once you get used to using at and can drill straight to the info you want.

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