Google Inc will conduct seminars with the government, local partners and advertising agencies in Malaysia this year to promote its AdWords and AdSense programmes to SMEs, government institutions, as well as multinational brands in industries such as travel, technology, retail and financial services.
Its head of sales for Google Hong Kong and Southeast Asia, Crid Yu, said its sales and operations centre that was established in Hong Kong last October would bring its advertising programmes to agencies and companies throughout Hong Kong and Southeast Asia including Malaysia this year.
“Google’s advertising programmes have proven effective for advertisers around the world conducting business online,” he told reporters at a briefing on Google’s strategy for Malaysia in Kuala Lumpur on Feb 24.
Yu said Google AdWords enabled advertisers and businesses of all sizes and industries to reach their target market by matching text-based advertisements to user search queries, providing them with information relevant to what they were looking for.
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It will be good if there is more education here especially as an Adsense publisher with Malaysian content, there is not enough Adwords advertisers that target Malaysian keywords, so Malaysian based sites and articles don’t get very relevant Ad streaming.
If local businesses are educated about Adwords and it’s benefits and how to be effective with it, it’s HIGHLY likely we as Malaysian publishers will get more relevant ads for our sites, which should (in an ideal situation) increase the click through rate, and our earnings!
It’ll be interesting to see what happens.
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Source: The Edge