Jangan Togel - Shirts OFF with Nike Football
Apparently there's some rule for Malaysian street footie that the team conceding the first goal has to play with their shirts off.
I guess back in UK we weren't so shy, we just whipped our shirts off anyway.
It's common to play skins and shirts so you can distinguish the teams without experience kits or uniforms.
Anyway this is where the phrase Jangan Togel comes from, you can of course check out more on the Nike Football site.
It's a pretty interesting concept, and I think advertising wise it's interesting that Nike is appealing more to street and youth culture by appealing to the Malaysian specific 'togel' culture of street football.
You can grab the Jangan Togel comic, wallpaper and more over at the Jangan Togel Nike Football site.
The track playing on the site is ‘My Generation‘ by local indie outfit, SevenCollar T-Shirt. It’s also free for download at Jangan Togel’s website. Support local artists!
I hope the artwork was by a local too. It has a nice comicbook feel to it.
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