The All New LG Chocolate BL40 – Why I Like It Longer!

You may remember a while back around Christmas 2008 I blogged about the LG KP500 Cookie, when touchscreen phones were just starting to take off.

LG has released a new model (LG Chocolate BL40) with a rather different design to it’s competitors – it’s much longer! The really striking thing being the 4″ 21:9 display (TFT capacitive touchscreen, 16M colors with a 345 x 800 pixel resolution).

LG Chocolate BL40

The brave new form factor makes the phone very striking and it will surely turn heads. It is also labeled by fashion experts as the ‘Supermodel’ of Phones. World-renowned fashion magazines like Vogue, GQ, ELLE and Esquire have unanimously proclaimed the new LG Chocolate phone as a breathtakingly sleek supermodel. Its elegant design is enough to rule the runway on its own. It is described by GQ’s Dylan Jones as “Glossy, sleek and thin like a supermodel.”

Supermodel Poppy Delevigne with the new LG Chocolate.

Supermodel Poppy Delevigne with the new LG Chocolate.

The sleek black gloss finish with red highlights makes it feel like a fashion accessory or piece of jewelery more than a phone! Of course it must work well too, for the geek aspect, it comes with Google Maps installed for the A-GPS enabled GPS unit!

Sleek LG Chocolate BL40

If you are worried about a phone with such a huge screen being bulky, it’s not! It’s actually super slim.

Super Slim LG Chocolate BL40

Feature wise it also has:

  • 5 megapixel camera with auto-focus and LED flash
  • 1.1GB Internal storage with microSD card support
  • HSDPA 7.2 Mbps
  • Wi-Fi 802.11 b/g, DLNA
  • Bluetooth
  • v2.0 microUSB
  • Stereo FM radio with RDS & FM Transmitter

If you want to get hold of one of these gorgeous phones you can do so with the Nuffnang ‘Why I Like It Longer’ contest.

All you have to do is write a blog entry about ‘Why I Like It Longer’ and the Top 3 most creative posts will win an LG Chocolate phone (BL40) worth RM2,199 each. It can be your personal experience, a story you came up with or relevant issues relating to the theme of this contest. For full details check here:

Win an LG Chocolate Phone Just Because You Like It Longer

The microsite for the phone is here:




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15 Responses to The All New LG Chocolate BL40 – Why I Like It Longer!

  1. KY January 21, 2010 at 9:43 am #

    waa 800 pixel wide, that’s something!

  2. JaCJaC January 21, 2010 at 12:27 pm #

    i want one too!
    somebody pls win it for me
    OMG black chocolate

  3. kimberlycun January 21, 2010 at 12:27 pm #

    looks very sleek. how much is it?

  4. Myhorng January 21, 2010 at 12:31 pm #

    looooooooooog phone.

  5. JD January 21, 2010 at 12:46 pm #

    Looks very good and loooong. Ok, going to write a post about it soon.

  6. Azizul January 25, 2010 at 4:11 pm #

    super nice phone. i think it gonna cost above 2K.

  7. ShaolinTiger January 25, 2010 at 4:30 pm #

    KY: Yah super long screen.

    JaCJaC: Why you type your name so ahlian one 😛

    kimberlycun: RRP is RM2188

    Myhorng: Very looong.

    JD: Yah nice looking phone, good luck!

    Azizul: Yah just over 2k, I guess street price would be slightly low maybe around RM1900.

  8. Hazwan Hakim January 29, 2010 at 12:00 pm #

    so detail and very information..

    see my post also..hehe

  9. ShaolinTiger February 1, 2010 at 4:27 pm #

    Hazwan Hakim: Er ok thanks.

  10. Jack February 7, 2010 at 12:18 am #

    I have got this phone and it is terrible, the screen has cracked and the Bluetooth stops working, this is my second phone and it’s my last hopefully!

  11. ShaolinTiger February 11, 2010 at 7:02 pm #

    Jack: You must have abused it haha, quite hard to crack a phone screen.

  12. Derek March 2, 2010 at 3:12 am #

    I agree this phone is rubbish. very slow and and my screen has also broken.And it appears to be very easy to break this phone screen!

  13. Aditya July 9, 2010 at 12:15 pm #

    I purchased disphone in feb 2010 but touch wood nothing happened to it……it’s just a superb phone……..

  14. Paigee August 1, 2010 at 9:51 pm #

    I have this phone but if you drop it, phone screen cracks but still works, it is an amazing phone yet easy to break!

  15. lyndon November 2, 2010 at 7:46 am #

    im on the second phone the first one cracked with one drop and they are bro so slow and shitty on the internet its unreal.. im getting iphone 4

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