Johnnie Walker – Keep Walking and “THE PACT” – Ambition

Johnnie Walker - Keep Walking

I’m a great fan of whisky in general, amongst the blended scotch whiskies I’d have to say Johnnie Walker uses the nicest blends and is reasonably priced for Black Label (which isn’t the cheapest blend – a blend of about 40 whiskies, each aged at least 12 years).

Johnnie Walker hold some fab events in Malaysia too under the Black Circuit label, I’m sure if you’re a fan of going in KL you’ve probably been to one.

Recently Johnnie Walker in Asia has come out with a new series containing 5 short movies to be shown online called “The Pact” which covers the topics of friendship, dreams, goals, support and fellowship. The Pact salutes all those determined, independent and self motivated individuals who strive for success, and the friends and family who have supported them.

Webisode 1 introduces the series and the characters, you can watch read more and watch webisode 1 at:

Just follow the link to “The Pact” and be introduced to the characters and the lead Jason’s ambitions. The Pact was designed to motivate people from all walks of life, primarily the generation of younger adults to pursue their dreams and never let failure break them through the camaraderie, the sense of brotherhood and the dedication to one another.

Most people should sympathize with the episode, most guys have a close bunch of friends usually 3-4 that are almost like brothers you’d do anything for each other, you always hang out at each others places and you know each other better than anyone. I think it’s good how Johnnie Walker is using some real personality in it’s ad campaign rather than just being a faceless corporation like many others. It’s a positive thing to have an identity especially one real people can identify with, now let’s go drink some whisky!

In conjunction with this Johnnie Walker have also selected 6 local characters to represent this campaign locally, these six individuals, (also known as the Johnnie Walker Personalities) come from different career paths and each tell a story depicting themes that see the individual living the Johnnie Walker’s ‘Keep Walking’ way of life.

Johnnie Walker Personalities

One of these personalities would be Aaron Goh Kwan Wei who was a gym instructor who later opened a bubble tea kiosk. In 2005, he started Next Level Customz, which specialises in car customisation and restoration.

Car enthusiast, risk taker, trendsetter. Aaron Goh has been described as all these things, but there is something not many people know about him. You see, Aaron Goh likes to read … a lot. He especially likes to read inspirational and motivational books to learn about others who have achieved phenomenal personal success. He attributes his reading habit and his desire to constantly learn from others to his determination in shaping his thoughts of the world and sparking his ambition.

“The one book that put me on the path to entrepreneurship was Robert Kiyosaki’s Rich Dad, Poor Dad. That book completely changed my thinking and ignited a fire of ambition within me. I realized that the common denominator among the hundreds of individuals I have studied is that they all achieved wealth and success through their own businesses. This realisation helped put me on the path towards entrepreneurship and launching my own ventures,” he said.

Aaron Goh Kwan Wei

He also learned that to make it big, you had to be able and willing to first take risks. When all his friends went on to study Information Technology (IT) after high school during the dot com rush, Aaron realized that with so many other potential IT graduates, he questioned the competitiveness of the future job landscape. He went on to study advertising instead and has never regretted his decision.

Follow the continuing journey of Aaron Goh as we delve into another inspiring story next post. Keep Walking!




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3 Responses to Johnnie Walker – Keep Walking and “THE PACT” – Ambition

  1. Huai Bin September 9, 2008 at 11:15 pm #

    Hmm…I really should be working in KL and get to these events. It would save a lot on my bar tab. 😉

    The websisode gave me ideas on what to do if I don’t want a regular 9-5 anymore. Not film directing, perhaps writing first. Chasing your dreams, living your life and all that.

  2. joshuaongys September 10, 2008 at 2:08 pm #

    saw this johnny walker thingy on some magazine not long ago.. seems interesting hmm

  3. eyeris September 10, 2008 at 2:43 pm #

    haha. now THAT’S more like it. Not by much, but still better than the last. 😀

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