Heineken “Life Below Zero” Beer Launch at Velvet Underground – Zouk

Ah finally! A party I really enjoyed. So the story is, I was invited to a product launch by Heineken who are launching new “sub-zero” bottled beer in Malaysia, their sub-zero draft has already been installed in 30 locations through Malaysia since September this year and now they are launching new Sub-zero beer chillers for bottled beer.

I was a bit annoyed as it was 7pm on a Monday night in the middle of KL…during the season when it rains a lot during early evening – just great!

I got there about 7.45pm and queued for some draft, good stuff. It really does taste better when it’s extra cold – we were upstairs for a while at the bar whilst waiting for the launch to kick of downstairs in Velvet Underground.

So we headed down, there was ice everywhere, huge green blocks of ice filled with bottles of Heineken – good stuff!

Heineken on Ice

The place was fairly well packed.

Velvet  Underground

Joey G was the emcee (as he always seems to be nowadays) and the thing kicked off with a video about how the beer is best served extra cold, then a delivery by the regional director for Heineken – sounded like an Aussie.


I have to say the whole thing was very well done, they then proceeded to launch the product by smashing it out of the block of ice – great!


Then out came the dancers which were very good, lasers, smoke and chicks in tight white suites with fluffy boots – lovin’ it!



Then of course chicks with beer, their job was just to stand there and hand the beer out..kesian them.


Anyway, freeflow it was all the way – as much as you could drink, and there was no shortage for once.

We all had plenty, cheers to that.


Said hello to Joey…I can consider we pretty much know each by now.

Joey G

The dancers were having some beer aswell and carried on heating up the dance floor.

Dancers Cheers


Kimberlycun and FireAngel were heating up the dancefloor too.



The DJ’s played some good funky house, loved the music there – got me grooving too 🙂

Even though they only looked about 12..


The beer is definitely better super cold, but I knew that anyway 😀 Glad to see I’ll finally be able to get beer in Malaysia at the proper temperature.

Thank you Heineken and please invite me to more events like this!

You can see the full picture set at Flickr here:

Heineken – Velvet – Nov 2007

And slideshow here.

Other Buggers Bloggers:

Heineken Life Below Zero – Kimberlycun
heineken ‘life below zero’ – beer served exxxtra cold.. brrrrr! – Suanie
Party Like A Blogger – FireAngel
Boss Stewie Gets FREE BOOZE!!! – Timothy Tiah
Heineken Served Extra Cold – JoyceFairy




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14 Responses to Heineken “Life Below Zero” Beer Launch at Velvet Underground – Zouk

  1. Kuzco November 15, 2007 at 8:42 am #

    Wow if it really tastes that good i’m going to get me some when i recover from flu! w00t!

  2. Angie Tan November 15, 2007 at 10:53 am #

    Mmmmmmm… Beeerrrrr….

  3. KY November 15, 2007 at 11:07 am #

    cannot tahan the cheers picture, look at suan behind!

  4. Apek November 15, 2007 at 12:08 pm #

    The DJ that looked like 12 is DJ BLINK!!! Winner Heineken DJ Talent search or something like that….

  5. foxtrotecho November 15, 2007 at 4:35 pm #

    Somehow, the first thought that came to mind was: ‘Wow, they turned Velvet into a giant freezer.’ thanks to the giant ‘frosted’ promo posters/buntings.

  6. wombok November 15, 2007 at 11:22 pm #

    Oooo. Like the first pic. Looks very postcard like.

  7. aeroplane1234 November 16, 2007 at 10:14 pm #

    was that DJ blink?

  8. Jsh November 17, 2007 at 1:49 pm #

    yeap…blink with some gay fella thr!

  9. ShaolinTiger November 19, 2007 at 1:22 am #

    Kuzco: The extra few degrees makes the difference, do check it out.

    Angie Tan: Beer indeed! Haha.

    KY: Yah I know, it was intentional.

    Apek: Yup was DJ Blink and X.U.

    foxtrotecho: Yup, they turned the aircon down aswell so it was bloody cold too.

    wombok: Yah I think that’s my fav too.

    aeroplane1234: Yah as above Blink and X.U.

  10. aeroplane1234 November 19, 2007 at 9:01 pm #

    nvr seen xu performs. is he good?

  11. ShaolinTiger November 29, 2007 at 7:18 pm #

    aeroplane1234: Seems ok yah.

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