.: ShaolinTiger - Kung-Fu Geekery :.

I’ve taken up exercising again, battling the fat! Taking in less calories, eating less trans/saturated fats (no more mamak) and exercising regularly sometimes. I’ve lost about 4kg so far…so I’m not doing too bad, but I’ve got a long long way to go!

Anyway Nike has this Nike+ technology jointly developed by Apple and Nike and a new gadget which is pretty cool. Basically it’s a device similar to an Odometer that fits into your shoe and measures your pace and how far you’ve traveled (running or walking). They call it the ‘sensor’ and it uses footstrike technology. You can read more about how it works in Wikipedia : Nike+iPod.

You can also key in your weight and it’ll tell you how many calories you’ve burned (approximately). You can fit the sensor into any Nike+ compatible shoe and it’s 92% accurate without calibration.

Just pop the sensor into your shoe - plug the receiver into your iPod Shuffle and off you go.

These are Nike+ ready shoes..

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Apparently there's some rule for Malaysian street footie that the team conceding the first goal has to play with their shirts off.

I guess back in UK we weren't so shy, we just whipped our shirts off anyway.

It's common to play skins and shirts so you can distinguish the teams without experience kits or uniforms.

Anyway this is where the phrase Jangan Togel comes from, you can of course check out more on the Nike Football site.

It's a pretty interesting concept, and I think advertising wise it's interesting that Nike is appealing more to street and youth culture by appealing to the Malaysian specific 'togel' culture of street football.

You can grab the Jangan Togel comic, wallpaper and more over at the Jangan Togel Nike Football site.

The track playing on the site is ‘My Generation‘ by local indie outfit, SevenCollar T-Shirt. It’s also free for download at Jangan Togel’s website. Support local artists!

I hope the artwork was by a local too. It has a nice comicbook feel to it.