Heineken “Life Below Zero” Beer Launch at Velvet Underground - Zouk
Ah finally! A party I really enjoyed. So the story is, I was invited to a product launch by Heineken who are launching new "sub-zero" bottled beer in Malaysia, their sub-zero draft has already been installed in 30 locations through Malaysia since September this year and now they are launching new Sub-zero beer chillers for bottled beer.
I was a bit annoyed as it was 7pm on a Monday night in the middle of KL...during the season when it rains a lot during early evening - just great!
I got there about 7.45pm and queued for some draft, good stuff. It really does taste better when it's extra cold - we were upstairs for a while at the bar whilst waiting for the launch to kick of downstairs in Velvet Underground.
So we headed down, there was ice everywhere, huge green blocks of ice filled with bottles of Heineken - good stuff!
The place was fairly well packed.
Joey G was the emcee (as he always seems to be nowadays) and the thing kicked off with a video about how the beer is best served extra cold, then a delivery by the regional director for Heineken - sounded like an Aussie.
